Case Studies

 

National Geographic Society

"On the evening of January 13, 1888, thirty-three men traveled on foot, horseback, and in horsedrawn carriages through the streets of Washington to the Cosmos Club, then on Lafayette Square across from the White House. They convened around a large mahogany table to discuss 'the advisability of organizing a society for the increase and diffusion of geographical knowledge.' The entity they were about to create would become the largest nonprofit scientific and educational institution in the world.

"The group included geographers, explorers, teachers, lawyers, cartographers, military officers, and financiers‚ all learned, well-traveled men distinguished by a love of knowledge and a thirst for discovery and achievement. As one of them pointed out, they were the 'first explorers of the Grand Canyon and the Yellowstone, those who had carried the American flag farthest north, who had measured the altitude of our famous mountains, traced the windings of our coasts and rivers, determined the distribution of flora and fauna, enlightened us in the customs of the aborigines, and marked out the path of storm and flood.'"
- from the Birth of the Society, nationalgeographic.com

Singleton Associates developed a financial management training program for the Society's senior management team, comprised of the world's best photographers, scientists, naturalists, and other professionals. The program incorporated National Geographic Society financial reports to help senior managers better understand the financial consequences of their actions.

This course provides the managers of the National Geographic Society with the knowledge necessary to understand the financial information provided by the Corporate Finance department of the National Geographic Society. As a result, these managers are able to incorporate this information into their decision making process and better manage by the numbers.

 

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